Simpatico PR worked with Independents United to establish the agency and its senior leadership team as an authority on corporate venturing, and how start-up collaboration can fuel business innovation for major corporates.

The challenge

Independents United is a corporate innovations agency building high-value programmes that partner corporates with start-ups to create new ideas and deliver new growth in the fmcg space.

Our challenge was to develop a B2B PR agency programme that would raise the profile of Independents United, highlight the wealth of knowledge among its leadership team, and explain how its approach – known as corporate venturing – can solve one of the most pressing issues for business leaders.

The Solution

Many of the projects Independents United works on are long-term partnerships, limiting the potential for regular news flow.

Our unique B2B PR Book of Ideas© content-planning approach enabled us to really drill into Independents United’s innovative approach to corporate venturing and develop a range of ideas that we could take to media to highlight corporate venturing as an emerging solution to this key business trend.

The results

From a standing start, Simpatico PR created immediate impact for Independents United, with coverage in the Financial Times, BBC Business Live, The Grocer, Business Insider, Daily Telegraph, City AM as well as regular by-lines in marketing titles, such as CMO.com, Campaign and The Drum, and business titles, such as Real Business and Elite Business.